How Much Money From Goodwill Goes to Charity

How Much Money from Goodwill Goes to Charity?

Goodwill is a well-known nonprofit organization that operates thrift stores across the United States, Canada, and other countries. Its mission is to provide job training, employment placement services, and other community-based programs for people with disabilities or other barriers to employment. Many people wonder how much of the money generated from Goodwill’s thrift stores actually goes towards charitable causes. Let’s take a closer look.

Goodwill’s Financial Structure:

Goodwill operates on a unique financial model. Revenue generated from its thrift stores is primarily used to cover the organization’s operating expenses, including employee wages, rent, utilities, and other costs associated with running the stores. After deducting these expenses, any remaining funds are reinvested into Goodwill’s programs and services.

Percentage of Revenue Allocated to Charity:

According to Goodwill Industries International, on average, approximately 87% of the revenue generated from its thrift stores is used to support the organization’s mission. This means that a significant portion of the funds goes towards funding job training programs, employment placement services, and other community-based initiatives.


1. How does Goodwill determine the amount of money allocated to charity?
Goodwill calculates the amount based on its financial structure, where operating expenses are deducted from the revenue generated by thrift stores.

2. Can I donate directly to Goodwill without purchasing items from their thrift stores?
Yes, Goodwill accepts direct monetary donations, and these funds are also used to support their programs and services.

3. Are there any administrative costs deducted from the revenue before allocating funds to charity?
Yes, administrative costs such as salaries for management and support staff are deducted from the revenue before allocating funds to charity.

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4. Can I request a breakdown of how my purchases or donations are used by Goodwill?
While Goodwill may not provide individual breakdowns, they publish annual reports and financial statements that outline their financial allocations and program achievements.

5. Does each Goodwill store allocate the same percentage of revenue to charity?
The percentage allocated to charity may vary slightly between different Goodwill locations depending on their specific operating costs and regional factors.

6. Can I claim a tax deduction for my purchases or donations to Goodwill?
Yes, donations to Goodwill are generally tax-deductible. However, it is always recommended to consult with a tax professional for specific advice.

7. Are there any other ways to support Goodwill’s mission besides shopping or donating?
Yes, you can support Goodwill by volunteering your time, spreading awareness about their mission, or even hiring their job program participants.

In conclusion, the majority of the revenue generated by Goodwill’s thrift stores goes towards supporting their mission and programs, with an average of approximately 87% allocated to charity. By shopping or donating to Goodwill, you are contributing to a worthwhile cause that helps individuals overcome employment barriers and build better futures.